H&M returns to London Fashion Week with A/W 25 Collections

Swedish fashion giant H&M makes a bold return to London Fashion Week to celebrate the A/W 25 season.

Titled 'The London Issue', the event consisted of a daytime programme of fashion talks and workshops featuring figures shaping the landscape of contemporary fashion such as legendary editor Katie Grand, and acclaimed stylist Jacob K. This was followed by a hybrid fashion show spotlighting the H&M design vision featuring models Alex Consani, Paloma Elsesser, Amelia Gray, Angelina Kendall and Sora Choi who also appear in a campaign shot in London by Anthony Seklaoui and Mitch Ryan and styled by Jacob K.

'H&M believes in providing a stage for creativity in all its guises. We are thrilled to be collaborating with so many industry leaders and incredible creative forces who are defining self-expression and ground-breaking style,' Ann-Sofie Johansson, Head of Design & Creative Advisor H&M stated in a press release.

A celebration of culture, style, sound, art, and London's rule-breaking spirit, H&M's A/W25 collection consists of two drops with the first chapter looking to the cultural revolution of late 90s Britain, Britpop, 90s high fashion icons and leaders.

H&M's A/W25 collection is available online and in store. Check out the campaign images here

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