Miu Miu releases new Feminine Fragrance 'Miutine'

Italian women's clothing brand Miu Miu has released a new fragrance that captures the essence of the Miu Miu woman.

Titled 'Miutine' a play on the French word 'mutine' meaning ('rebel') it is intended for women with an 'irreverent' and 'unconstrained' spirit. Created by master perfumer Dominique Ropion, it offers a playful yet sophisticated gourmand twist on the classic chypre fragrance. Characterized by a blend of bright citrus, a floral heart, and a rich, base of oakmoss and patchouli, it reimagines the classic chypre signature.

The scent combines fruity, floral, and gourmand notes for a complex aroma.
- Top note: Juicy Mara des Bois wild strawberry bringing a joyful, spontaneous energy
- Middle notes: Brown sugar accord, bourbon vanilla extract, jasmine, and milky gardenia for added volume
- Base notes: Patchouli oil for depth and refinement, green oakmoss for a melting, addictive texture.

The bottle is made of toffee-toned matelasse glass inspired by the brand's signature leather, with a black-and-white label styled as a collar, and a sequin-like black cap that adds a touch of playful sophistication.

Miutine comes to life with a campaign titled What or who is Miutine?, featuring Golden Globe-winning actor and Miu Miu ambassador Emma Corrin. Directed by Sundance Jury Prize-winning filmmaker Hailey Benton Gates, it captures the essence and unique character of Miutine's spirit of Radiant and assertive, balancing mischievous freshness with opulent sensuality.

'The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It is one for the free spirits,' Corrin said of the new fragrance.


Miutine is the first fragrance from Miu Miu following its parent Prada Group and L'Oreal Group entering into a long-term partnership in 2024. Since 2013, Miu Miu had been producing its fragrances under a licensing agreement with American multinational beauty company Coty. The new partnership is a strategic fit for both companies with L'Oreal's experience in the luxury beauty market complementing Prada's strong luxury brand identity and full-scale development of its fragrance and beauty portfolio.

Miu Miu Miutine comes in multiple sizes and prices of 30ml (USD 108), 50ml (USD 138), 100ml (USD 172) and a Travel size (USD 34). The fragrance is available now in selected Miu Miu stores worldwide,online at the brand's website and selected retailers. Check out the campaign images here.

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